/ How We Work
65.3%
A process that filters, not rubber-stamps.
of brands we evaluate advance to commercial launch. The rest receive a clear no. Selectivity is the point.
Two phases. Hard criteria at every gate. We commit capital and logistics only after commercial alignment is confirmed — not before.
01
Brand Evaluation
We assess market fit, regulatory standing, margin structure, and channel compatibility. No capital moves until every criterion clears. Brands that don't qualify receive a direct explanation.
Phase 1 — Criteria before commitment.
02
Commercial Launch
Confirmed brands enter the distribution network with active retail channel placement, supply chain execution, and ongoing representation across Europe and Ukraine.
Phase 2 — Full network, deployed.
Ready to be evaluated?
Submit your brand for Phase 1 review. If the numbers align, we move fast. If they don't, we tell you plainly.